Name
PUMP (g)
Year
2019
SCOPE

Product

Description
To serve communities situated in earthquake-prone zones, our objective is to offer practical and readily available disaster preparedness equipment. Despite regular disaster preparedness campaigns, there remains a lack of awareness among the general public regarding the necessary tools for disaster preparedness. The aim of this design is to establish a community safety protection network for residents in the area.

LOGOTYPE

Using a bold font in English to highlight the stable and secure feeling of the inflatable headgear the concave part of the font's midline corresponds to the seams of the inflatable product.
The lower part of the font slightly bends outward, giving it a flowing sensation reminiscent of nylon fabric.
For the Chinese text, reference is made to the commonly used font in Japanese disaster relief items, enabling people to quickly associate this with a disaster relief product.

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