Name
FLOW
Year
2018
SCOPE

Branding
Packaging

Description
Flow Language Institute, which focuses on professional Chinese language teaching, dedicates itself to set a successful way for elementary and secondary school students to acquire language ability. The course contains ancient poem reading, classic article analysis and writing practice. The name 'Flow' indicates that the journey of Chinese learning is boundless and shifting. For this reason, Flow Language Institute is here to create a joyful and helpful atmosphere to support students building self-confident in endless knowledge seeking. Follows its mission and generates a fit brand identity for the great institute.

CONCEPT

Integrating Chinese typefaces from ancient to modern times, we reveal the nuances of font evolution, preserving historical and cultural values. With accompanying text and punctuation marks, we emphasize the crucial elements of written language.

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